How snapchat began from humble beginningsto a phenomenon in social media.

Today, by definition, social media cannot be dissected without thinking of a Snapchat world. Founded by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011, the messaging app overnight gained success because it began as a means for sharing ephemeral content that would automatically delete itself after 24 hours.

First years
The unique value proposition of Snap is the nature of the content that was ephemeral. Therefore, the application provided a means through which the users were able to forward their snaps: photos and videos that self-destruct once opened, thus appealing chiefly to people who seek casual and private social media experiences.

Features and Innovations

That's how Snapchat has reached many apps every year to gain popularity:

1. Sagas:
2. Stories were launched last 2013. Upon launching this, users could share a sequence of snaps to be live for only 24 hours.
2. Filters and lenses:
3. The augmented reality feature created by Snapchat has, indeed become the mundane feature that allows a user to wear interactive lenses and filters in order to decorate his snaps.
3. Know
4. Discovery: Discovery is a content curation product from brands and publishers for their users. The platform was launched in 2015.
4. Snap…